Berkeley Homes, a residential developer in the great Denver area, needed a new logo that reflected the nature of their business in a fresh, modern way. The project resulted in a clean, timeless design marrying solid typography with an icon reminiscent of blueprints and initials signing off, marking the pride they take in their work. 

To build on the brand, in marketing pieces I paired the new logo with a series of textures emulating the warm, welcoming finishes found in modern residential interior design. 

Examples of print projects I developed include full-page magazine advertisements as well as a sales kit featuring a custom die-cut folder.