I provided years of art direction and design support to a team of Transportation Demand Management experts as part of a Traffic Engineering firm in the greater Washington D.C area. We built and marketed transportation programs for local residential communities, office developments, hospital complexes and educational institutions. The goals of these programs were to reduce traffic counts in the surrounding areas by encouraging people to utilize available public transportation, bicycle and scooter amenities, walk, carpool or telework. The methods included a combination of events, in-person outreach, email campaigns, space activation and social media engagement.