Marketing Behavior Change Marketing


I provided years of art direction and design support to a team of Transportation Demand Management experts as part of a Traffic Engineering firm in the greater Washington D.C area. We built and marketed transportation programs for local residential communities, office developments, hospital complexes and educational institutions. The goals of these programs were to reduce traffic counts in the surrounding areas by encouraging people to utilize available public transportation, bicycle and scooter amenities, walk, carpool or telework. The methods included a combination of events, in-person outreach, email campaigns, space activation and social media engagement.


Each program had different needs, however the common components included branding that worked with the identity of the development, websites featuring helpful transportation information, and strategic email and social media campaign materials promoting monthly events, contests, surveys and other initiatives. Additional needs included large-format, pop-up displays, branded swag, signage and occasional unique print formats.

Bike Room Social Media Graphics

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I would love to chat with you and your team about your organization’s needs. Email me today for a free initial consultation and estimate of the time and costs to complete your project.

If email’s not your thing, text or call me at 248.974.6836. I’d love to hear from you!

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